As we continue to grow our virtual survey operation here at P4P, we are excited to let you know about several updates we have made to our product! These changes will make it easier than ever to integrate virtual survey into your business.
Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don't know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline their sales funnel, and we share some of what we have learned here.
Budgets shifting from PPC spending back towards paid leads
The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead campaigns. We are also seeing more lead providers offer pay-per-appointment or even pay-per-booking models for selling leads, removing some risk of bad leads, which movers are eager to take advantage of.
Have you heard about “video survey” or "virtual survey" in the moving industry but not sure where to start? About 18 months ago, P4P Marketing launched our Virtual In-Home Survey program. With the experience of performing over 10,000 surveys, we’ve learned a few things about how our clients are using this new technology to streamline or grow their moving business.