P4P is excited to announce a new integration with a growing lead provider, MyMovingReviews.com. This program will take advantage of P4P’s Lead Exchange technology which allows leads to be filtered across over 15 different criteria such as weight, zip code, move date, time of day, etc. The integration allows for movers to only purchase leads that fit within their specified parameters, instead of relying on the simpler filters that lead providers supply. In our experience, this takes the filter rate (purchase of leads that you don’t actually want) to go from about 20% by working with a lead provider directly down to below 1%. P4P also automatically compares leads with any leads that have come in through your organic sources or other lead providers to ensure you never purchase the same lead twice. And of course, all of this is performed by P4P's industry leading contact center ensuring every lead is called as soon as it comes in.
The scarcest resource in the moving industry isn’t drivers - it’s management capacity. Let’s face it: the moving industry has never been an easy industry to recruit young talent into. Experienced general managers and other sales and operations leaders are getting older at the same rate that drivers are, and are getting tougher and tougher to hire in our industry.
Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don't know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline their sales funnel, and we share some of what we have learned here.