Lead Aggregation is Not For Everyone

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator's job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator's job is to employ the marketing techniques necessary to generate leads, many of which will eventually be sold to lead aggregators. Lead generators are also referred to as lead distributors or lead providers, however “aggregators” are another breed entirely.

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