4 Moving Industry Trends in 2017

Budgets shifting from PPC spending back towards paid leads

The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead campaigns. We are also seeing more lead providers offer pay-per-appointment or even pay-per-booking models for selling leads, removing some risk of bad leads, which movers are eager to take advantage of.

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